Opinion Test and Taste

ALcontrol subsidiary Opinion Market Survey specialises in understanding and predicting future global consumer, market and technology trends. Sensory evaluation of flavour, texture and taste is a core requirement A-brand and white label manufacturers and retailers, and in the creation of new innovative foods.

Our consumer and sensory science programme provides the potential for many new developments through its links mass market research of a wide range of consumers.

At Opinion Test and Taste Sensory and Consumer Science facility in Oosterhout we conduct innovative and well-established consumer tests. We have internationally recognised expertise in evaluating consumers' perceptions of new foods and food technologies. Our research develops improved ways of evaluating consumers' preferences and acceptability of food and beverage products. It includes a determination of the monetary and utility value consumers place on product using experimental markets. We also facilitate focus groups to gather qualitative information about new products, packages or ideas. These tools can be utilised by industry to streamline product development.

Find out more about Sensory testing